Earlier today, Apple published four new video ads for Apple’s truly wireless earphones, the AirPods, are the first step into that new initiative is unknown. Still, the company has indeed published four new videos to its UK YouTube channel, starring a lot of music and the wireless headphones.

Three of the ads star named musicians, including The 1975 and Lianne La Havas, while the odd one out is just a bunch of notes with the AirPods act as written notes for music composition (an aesthetic shared between the videos).

Here they are: 

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