Jony Ive: The Launch of the iPhone X on iPhone’s 10th Anniversary a ‘Wonderful Coincidence’

Long before the iPhone X was announced, the general consensus among fans and experts was that Apple was preparing a brand new iPhone lineup to commemorate the 10th year anniversary of the original iPhone. However, Apple’s design head, Jony Ive believes otherwise. He claims this was nothing but a “wonderful coincidence”, suggesting that Apple was long planning a shift to an OLED display, but the time was right this year.

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