Uber to Charge Riders More Depending on Where They Are Going

Uber has so far charged users based on the distance they are travelling, the travel time, and the time of the day (i.e. surge pricing for peak hours). However, in a bid to make its business more profitable — Uber lost $2.8 billion last year alone, the company will now start charging customers more if they travel are travelling to routes with higher demands.

Continue reading →