Apple launches new ‘If it’s not an iPhone, it’s not an iPhone’ campaign with two new ads

Apple has released two new ads for iPhone 6 titled “Loved” and “Hardware”. The new ads end with a tag line “If it’s not an iPhone. It’s not an iPhone”.
Interestingly, Apple had used a similar tag line for the iPhone ads in 2011, which ended with “Yup, if you don’t have an iPhone, well, you don’t have an iPhone”.
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