iPhone 5c was best-selling Device in United Kingdom before iPhone 6 launched

Last year Apple unveiled both iPhone 5c and iPhone 5s and we heard many reports and studies showing that iPhone 5c has a poor selling since it was released, unlike the iPhone 5s… Earlier today a  new study shows that the colourful handset was actually the best-selling smartphone in the United Kingdom prior to the iPhone 6 and iPhone 6 Plus.

A new report published from market research firm Kantar Worldpanel, the report claims that Apple’s iPhone 5c was the top best selling smartphone in the United Kingdom during August, just weeks prior to Apple announcing the iPhone 6 and iPhone 6 Plus at a media event on September 9th in Cupertino.

The iPhone 5c outsold both the iPhone 5s and Samsung Galaxy S5 in August:

“The iPhone 5c was the best selling phone in Britain in August with 8.9% share, outselling the flagship iPhone 5s with 7.6% and the Samsung Galaxy S5 with 6.0%.”

The report finds that the iPhone 5c helped Apple see less of a drop in overall iPhone sales prior to the launch of the iPhone 6 and iPhone 6 Plus. Kantar Worldpanel claims that the iPhone 5c is often purchased by less tech-savvy buyers that would not be holding out for the latest smartphone.

“Even before the iPhone 6 and 6 Plus were revealed, 85% of British iPhone owners planned to choose another iPhone at upgrade time. Loyalty has never been Apple’s problem, but attracting customers away from Android has been a challenge. Before the iPhone 6 was announced just 13% of Samsung owners planned to switch to Apple with many choosing Samsung devices because of their larger screens. With this screen size issue now addressed by Apple with the iPhone 6 Plus, it now remains to be seen how much of a barrier iPhone’s significant price premium will have on people switching to it.”

What do you think ?

[via Kantar Worldpanel]