It is free, and you have the control, you have the power, “Unthink†doesn’t use you to make profit from advertisements and take the control of your data, you have the full power of your profile and so on.
“If we want to be free, we have to control our own communications…we have to claim that power,†CEO Natasha Dedis shouted with vitriol to the crowd at September’s Tampa Bay Barcamp (the un-conference), before delving into all the ways that Facebook does its users wrong.
She explained that the idea for Unthink came to her when her son wanted to sign up for Facebook and she read the terms of service. They were not something she wanted to agree to because they could change at any time. But for her son, that decision was met with a lot of anxiety. “He was really stressed about it, like he didn’t have a choice – he had to be on Facebook.†It was either be on Facebook, or be a pariah in school, she said. Whichever decision Dedis made, she felt like she was being bad mother.
A profile screen shot after sign in :
Unthink unlike the Facebook doesn’t use personal data of users to be sold to a brand but they give you the opportunity to sponsor your page to tha brand you choose
“The number one thing that had to be ‘un-thought’ about social media, is who does it belong to? We need to own everything that we put on our page. We can be as private or as public as we want, as long as it’s our choice,†she said.
On Unthink, user data isn’t sold to brands. Instead, users choose a brand to sponsor their page, by way of an ad dubbed “iEndorse.†The idea is that a user will select a brand they feel some affinity with, and will then become an advocate for that brand. Users who don’t want to select a brand have the option to pay for the service instead ($2/year).
Finally there is an application to export you personal data from Facebook to Unthink like photos ,videos and personal information.
{Via}
