According to AppleInsider, that Apple’s U.S-based retail stores started receiving promotional information overnight that features the white iPhone 4 which is expected to launch on AT&T and Verizon users by the next week.

In addition, several stores are said to have received shipment notifications for the various white iPhone 4 SKUs and have been instructed to hold those shipments in the back of the house until further notice. All indications point to an official announcement by Wednesday, April 27th.

White iPhone 4 come to serve iPhone sales, as this period of the year the customers have historically held off purchasing new iPhones under the expectations of iPhone 5.

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