Apple has not managed to create the same level of impact in the smart home segment as Google and Amazon. The latter two companies have managed to make huge inroads in this market with their Google Home and Alexa-powered smart speakers and devices but Apple’s HomePod and HomeKit platform have failed to do anything similar. In a bid to turn things around, Apple has ramped up its hiring efforts in Cupertino and San Diego and is looking to revamp its smart home platform.
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