Ahead of Apple’s big event next Tuesday, the company has freshly added four new TV executives to its content team. The company is expected to make some major announcements alongside the next gen Apple TV on Sep 12. It has been rumored that Apple is looking to add some new content to its platform in order to give itself a leg up over the competition. Apple has included Sony executives Kim Rozenfeld, Max Aronson, Ali Woodruff and the former head of publicity at WGN America, Rita Cooper Lee.
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