Sometime last winter, I was at my college workspace, trying really hard to work on a project that was going nowhere. So I did the most obvious thing I could think of at the moment – brought out my iPhone, opened the Twitter app and mindlessly started scrolling through. Zoned out that I was, I found myself skipping the text and stopping where I saw images – videos, GIFs, memes. And that’s when the idea first came to my mind – Instagram for Twitter. I half jokingly instagram’d about it.

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