Microsoft Attacks MacBook Air with three new Surface ads

Microsoft the giant software company is back again with three television commercials ads for its Surface Pro 3 Tablet. And rather than ridicule Apple’s iPad, the 30-second spots take aim at the ultra-thin MacBook Air.

In case you are not familiar with Microsoft Surface Pro 3 tablet, it features a keyboard cover and Windows/Office software, as a replacement for both tablets and notebooks and these new ads drive the point home.

Check out them:

From YouTube description:

Tablet or laptop? With the Surface Pro3, you get the best of both. The Surface Pro 3 has the power to run full Adobe Photoshop, Office and Windows. But unlike the Mac Book Air, it has a touchscreen, a pen and converts to a tablet. Don’t try that with the Mac.

This one is about speeds and feeds:

Sometimes the facts speak for themselves. Just compare the Surface Pro 3 to a MacBook Air. Both have the same storage and processing power. But only the Surface Pro 3 has a touchscreen, a pen and converts to a tablet. Surface Pro 3. The tablet that can replace your laptop.

And the last one, titled ‘Power’ and underscoring that the Surface can run real desktop-class software such as Adobe Photoshop. And here’s Microsoft’s pitch:

A tablet that can replace your laptop? Take the Surface Pro 3. It’s lighter and thinner than the MacBook Air, yet it has the same intel Core i5 processor. And it also has a USB port, touchscreen and converts into a tablet.

The Surface Pro 3 as “the tablet that can replace your notebook” was firsts mentioned in the following ad two months ago.

  What do you think ?