Analyst: Apple Television Set Already In ‘Full Production’

Wall Street Journal has been reporting that Apple may be seeking a less radical path to expand in television than it has contemplated in the past. WSJ claims that according to ’people familiar with the matter’ Apple is negotiating with cable operators to use Apple TV device as a set-top box.
While Apple could easily embed the technology in a television set, the reports seemed to suggest that Apple has delayed the plans to launch its own television set.
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