8: 59 PM


Today: iPhoto for iPad.

Schiller says iPhoto lets you do more than the built-in editing tools. You get “Smart Browsing,” Multi-Touch editing, new effects and brushes.

Can “beam” photos between iOS devices with a new feature called Photo Beaming. There’s also a new feature called Photo Journals that lets you share groups of photos with people.

8: 58 PM
Now you can create movie trailers on iMovie for iPad. This is the feature Apple added to its last version of the Mac OS X iMovie application.

Works much the same way with a visual storyboard to tell you what clips you need to throw in. Schiller says the big deal is that you can now shoot 1080p video right on the device, then plug it into the app. We’re getting a demo of how these things look.

Music you get in the app was recorded especially for Apple, Schiller says. That update is also free, and coming today

8: 56 PM
Sit’s up for that www.infinitybladedungeons.com

Dungeons is “coming soon.”

Schiller talking about how the company launched iWork with the iPad. These apps are geting updated with new 3D charts and animations, builds and transitions. Also all work with the new Retina Display.

Apps will stay $9.99 per app, and are being updated today.

As for Garageband and iMovie, those are getting updates too.

It’s also got a new feature called Jam Session. Up to 4 iOS devices running Garageband can play together over bluetooth or Wi-Fi.

A bunch of twentysomethings sitting around their living room table jamming out.

Schiller jokes that the guitar player should have smashed their instrument.

Garageband update is free, and available today.

8: 55 PM

Capps going over some of the technology they’re using to make the games look better, including depth of field post-processing, which in English means that background and foreground elements look all blurry and pretty. 

Capps says it has more memory and processing than an XBOX 360. 

“These guys are redefining gaming again,” Capps says. 



8: 52 PM

We’re getting a “new chapter” in the Infinity Blade series, called Dungeons. 

Very pretty looking demo, but a bit jittery. 

Pretty unbelievable looking game though. You can zoom in as they just did, and the detail of everything nearby shows up 



8: 50 PM

You can zoom in and out and it’s resolution independent, Cheung says. That means you can work on, and export art that’s 100 megapixels in size. 

That app is available in April, exclusively for iOS, Cheung says. 

Third and lest demo is Epic Games. Up to show us something is president Mike Capps. 



8: 40 PM

Each of the presenters is careful to point out that the best viewing experience is not on the giant screen we see here, but on the new iPad. 

Cheung says Autodesk was a breakout app for the iPad, and since then they’ve got 15 products on the app store that have picked up some 20 million downloads. 

We’re getting a demo of SketchBook Ink, a new drawing app for line art–a standalone app compared to SketchBook Pro. 



8: 39 PM
Comes in black and white. New iPad costs the same.

$499, $599, and $599.

Shelton says great games are all about immersion. The extra graphics performance let the company pump up the detail.

Fast rollout for this version of the iPad…can Apple pull it off?

8: 38 PM
Other high speed networks around the world, Schiller says.

Schiller says there will be two versions of the iPad, one for AT&T and one for Verizon. That means you can’t just buy one iPad…

All of them have 3G though, Schiller says. The iPad can also now function as a personal hotspot (requires carrier support). Up to five devices.

“This new iPad has the most wireless bands of any device that has ever shipped,” Schiller says.

And that’s a rundown of all the features. I’m assuming there’s one more thing though.

How’s the battery life? New iPad gets same 10-hour battery life as the old model

9 hours of battery life when on 4G.

9.4mm and 1.4 pounds.



8: 37 PM
And up in the corner is an “AT&T LTE” logo.

Now we’ve got a demo of a video coming from Vimeo on a 3G vs 4G LTE iPad. The 4G one is loading the video faster than you can watch it.

Finally 4G LTE on the iPad. Think it will be a feature of the iPhone 5? Me too.

Carriers: Verizon, AT&T, Rogers, Bell and Telus.



8: 31 PM
The X is for “quad-core graphics.”

That quad core processor is going to take iPad gaming to the next level. How soon until Infinity Blade 3?

It’s been designed specifically for the quad-core display, Schiller explains. Schiller puts it up next to the Nvidia Tegra 3, and Apple A5 chip.

44% greater color saturation too, Schiller says.

Feature number 2: New camera. 5-megapixel sensor, using some of the same tech that’s in the iPhone 4S camera. Schiller throws up a bunch of photos taken on it, and they look pretty good. Includes face detection too.

Feature number 3: HD video recording, lets you record in 1080p, just like on the iPhone 4S.

Finally 4G LTE.

Schiller going over how much better LTE is than 3G.


8: 30 PM
The next iPad has an “A5X” chip.


8: 28 PM
264 pixels per inch, Schiller says. That’s enough to call it a Retina Display.8: 20 PM:
Cook says a big part of that are the built in apps, and 200,000 plus apps on the App Store (not noted: about 140,000 of those are iPad specific)
Cook pointing to some of the exclusivity with the iPad, specifically apps that you can only find on the iPad Apparently the resolution on the new iPad (which has not yet been given a name), is too big for the projector. 2048×1536 pixels. That’s more than 3.1 million pixels.
8: 19 PM:
The same goes for gaming, Cook says–even for people who had a console at home.



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8: 17 PM:
“When we set out to create the iPad, we set out to create not just a new product, but a new category, and we said that in order to do that, the iPad had to be the best device for doing the kinds of things you do the most often, things like browsing the web or checking e-mail,” Cook says.

Cook says customers with Macs, iPads and iPhones told them the iPad was the favorite for e-mail, Web browsing, and reading books.8: 15 PM:



8: 14 PM:
So 1080p seems to be the only new feature there besides the new UI.
Same $99 price tag Cook says. Coming next week, and you can pre-order it today.
Now onto iPad, Cook says.



8: 13 PM:



8: 11 PM:
Will the 1080p Apple TV be the one that makes more people jump on board to buy another piece of hardware?8: 09:
iOS 5.1 rolling out today. Going out to users in Japan in “the
8: 08:
Today: Siri coming to Japan.
8: 07 PM:

Cook pointing out how most people know what Siri sounds like on the U.S. versus other countries. First up Australia and France.

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8: 00 PM:

Cook says any company would be happy to have just one, but at Apple they have all three. Last year the company sold 172 million “post-PC” devices.

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