Facebook hopes to decrease the inbox clutter it is causing for some of its members by cutting down on the number of emails it sends out.
Instead of getting an e-mail for every new notification you receive on Facebook, you’ll just get a summary e-mail every so often. How the company describes the new Email Frequency feature?
We’re testing a feature for people who are very active on Facebook and receive lots of email notifications from us. We’ll provide a new summary email and turn off most individual email notifications. If you want to turn them back on, there’s a control in your account settings.
When you change your setting, Facebook will sends you no e-mails whatsoever, regardless of the notification. I certainly would not be happy if Facebook changed those settings for me, which sometimes happens when the company adds a new type of notification e-mail.
The reduction of inbox clutter from Facebook isn’t simply a nice gesture on the company’s part. By default, Facebook sends users individual e-mail notifications for over 70 different actions on the site. If you’re getting that many e-mails, chances are you’re ignoring the majority (or even all) of them.
At the same time, if you use a smartphone and get notifications in real-time, you may often forget about what you were notified about if it happened when you were particularly busy. A summary e-mail of all the recent notifications could thus be useful.
What do you think of this change?
Via [Source]
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