The big takeaway from Apple’s WWDC keynote earlier this week was that the company was doing all it could to upset Google. Siri’s jabs on Android, Scott Forstall’s comparison of iOS and Android update numbers, and of course the new Maps app in iOS 6, everything was Apple’s way of stepping up its rivalry with Google.
Apple’s in house mapping solution was almost three years in the making (Apple’s first mapping acquisition was Placebase in July 2009), and it has a huge upfront task of not just matching the quality of Google maps but in fact being much better than it.
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