The opt-in, consumer-facing feature is provided for the purposes of improving Maps (and other location-based products and services), providing useful location-related information and letting you check out a handy map history of the places you’ve visited. Here’s what you need to know about Frequent Locations in iOS 7…
If you want, you can opt-in separately to allow Apple to use your frequent location information to improve Maps. For users installing iOS 7 from scratch after a reset or restoring from a backup, Apple offers the option of enabling Frequent Locations and Improve Maps as part of the iOS 7 setup procedure.
Your iPhone will keep track of places you have recently been, as well as how often and when you visited them, in order to learn places that are significant to you.This data is kept solely on your device and will not be sent to Apple without your consent. It will be used to provide you with personalized services, such as predictive traffic routing.
Choosing Improve Maps gives Apple the permission to correlate coordinates obtained through Location Services with the street address associated with your Apple ID to help improve Maps and other Apple location-based products and services.
