Apple Insider reported that Apple is now Shooting commercials for the next generation iPhone.
Apple on the west coast has begun production of ad spots for a national advertising campaign that will back its most high-profile iPhone launch to date, but completion of those spots isn’t slated until early October, AppleInsider has learned.
More specifically, one person familiar with the matter says that filming for the television spots is taking place out in Los Angeles in conjunction with the iPhone maker’s long-time ad agency TBWAChiatDay.
Reports are saying the iPhone 5 is being expected to hit the market on October 7th or October 14th, But more likely the 7th. Apple isn’t used to shoot the commercials before it begins selling the device by more than a month. The ad above showing the Face Time feature in iPhone 4 was shot late may and the device was released June 24th.
Via | Apple Insider