As first noted by 9to5Mac’s Zac Hall, the old @iTunesMovies account has been rebranded with the new @AppleTV handle while at the same time the old @iTunesMovies handle is now protected so it can’t be reused outside of Apple.
The rebranded account’s first tweet promotes the arrival of the highly anticipated Prime Video app for Apple TV which finally released this morning on tvOS App Store. It also highlights a new Live Sports feature which was introduced in the TV app with iOS 11.2 and tvOS 11.2 this week.
Meet Apple TV App.
Everything you watch. All in one place.
And now @PrimeVideo is here.
On your iPhone, iPad, and Apple TV.https://t.co/t8HrwrXyqT pic.twitter.com/RRWdHDJT0L
— Apple TV (@AppleTV) December 6, 2017
There is a video that is included with the tweet not only shows off the app, but also the arrival of Amazon Prime Video — which officially launched today (finally). It also shows off that the Apple TV app supports live sports, which will help fans keep tabs on their favorite teams without having to jump from different apps.