Cue’s responsibilities now include overseeing Apple’s content stores including the iTunes Store and Apple Music, as well as Apple Pay, Maps, Search Ads, iCloud services, and Apple’s productivity and creativity apps.
Craig Federighi is Apple’s Senior Vice President of Software Engineering, reporting to CEO Tim Cook. Craig oversees the development of iOS, macOS and Siri.
As if that weren’t enough, he also leads the newly created team responsible for developing all aspects of Apple’s worldwide video programming although that’s something that should soon become the main responsibility of former Sony Pictures Television veterans Jamie Erlicht and Zack Van Amburg, whom Apple recently hired to lead its re-newed Hollywood push.
Tasking Federighi with advancing Siri development makes even more sense considering his primary domains at Apple include all software-related things, from iOS and macOS to the user interface, applications and frameworks.
